Mystery Shopping

Main objective of conducting a Mystery Shopping exercise is to evaluate the quality of service that has been provided to the customer or to provide information about various operational aspects, so that the services offered to the customer can be improved. This objective is achieved either by simple observation at point of sale or by making an enquiry or purchase. Mystery shopping study is accomplished through Mystery shoppers, who act as prospective customers

We have built a very strong database of Mystery shoppers across Asia, Middle East & European countries that is updated regularly through contacts and referrals. The database is divided into 18 broad categories basis age, education, job profile, soci-economic status, personal tastes and preferences, hobbies, ownership of items, etc