Healthcare and Pharmaceutical

Healthcare is a technologically progressive and competitive industry. Classic response rate from top-notch respondents and patients is a prime requirement of healthcare market research study. Whether it could be an online or video diary study with cancer patients or conducting depth-interviews or group discussion with HCPs across Asia, Middle East and European countries, we delivered all that we committed. Now, we can say that Healthcare industry has become our forte, as we are experienced in conducting both online as well as offline studies with hard-to-reach-and-recruit respondents like Oncologists, Pulmonologists, Obstetricians/Gynecologists, Rheumatologists, Purchase head of the hospitals, CMO, CFO, etc.

MRFieldwork has conducted a wide range of studies in the healthcare and pharmaceutical sector, such as:
  • Price elasticity research for the combination used in the treatment of Asthma
  • Concept testing study with reference to Oral Contraceptive pills dispensing unit
  • Communication material testing, which has been created for diabetic patients for their usage of leading insulin brand
  • Prescription pattern tracking study with specific focus on OTC drugs
  • Understanding the decision making process in hospitals with reference to purchase of capital equipment, high value consumables, low value consumables
  • Concept testing to evaluate and analyze different features of tele-medicine and health monitoring service
  • KOL influence mapping in context to Prostate Cancer and Chronic Obstructive Pulmonary Disease
  • Market sizing and market forecasting exercise for Blood Pressure and Blood Glucose Monitoring Device