FMCG

Fast Moving Consumer Goods (FMCGs) are the products that individuals are using frequently and purchase at fixed intervals. FMCG firms are the major brands in the world. Everybody identifies their products and they persist in the minds of the consumers. Huge bulk and low involvement are the domains of this industry. The current market indicators display that the world economy is improving. Moreover, the market studies further indicate that FMCG is the industry that has faced all odds in the challenging market scenario and still managed to retain its position.

Within precise consumer segments, we do assist our client to dig out in-depth insight and understanding about the new opportunities.

MRFieldwork has partnered clients in the FMCG space on various types of studies that include market forecasting, along with specific emphasis on key factors responsible for growth, competitive assessment, market size etc. In this industry, we (do) have experience of executing studies covering consumer products such as toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories etc.

TYPES OF STUDIES CONDUCTED TILL DATE
  • Developing and refining promotion strategy, followed by its effectiveness evaluation for a leading FMCG company
  • Pointer evaluation with reference to customer brand preference
  • Price sensitivity analysis for one specific brand and its impact along with consequences
  • Packaging characteristics and evaluation with reference to food product - with specific emphasis on product shelf-life and protection from environment
  • Perception and usage behavior study among (the) mothers of children (age group: 6-24 months old) with reference to milk formula product